Social media platforms have been revolutionizing the way we communicate since they first appeared, and have expanded to include a vast array of different ways to share information. With so many different platforms out there, it’s hard to know which one is the best for you. What follows is a list of the top social media platforms by 2022.
Top Social Media Platforms 2022
TikTok is a social media app that enables users to create, embed and share videos in six seconds or less. The company was founded in 2013 and has since then gained over 10 million registered users. Aside from giving out entertainment, this app also helps out small and big entrepreneurs especially if used with SocialBoosting.
Twitter is a social networking and micro blogging service that enables users to post short updates or ‘tweets’. These were originally restricted to 140 characters, but this has since increased to 280 characters. This has led to the platform being used by businesses and news organizations as a way of keeping their audience updated with breaking developments.
Reddit is a discussion platform that started out as a more ‘open’ version of Digg, with many users posting links to stories which were then voted up or down. It was purchased by Conde Nast in October 2006 and now has over 234 million unique visitors per month, making it the 5th most visited website on the Internet.
Instagram was bought by Facebook in 2012 for $1 billion due to its growing popularity as a photo-sharing platform. It also enables users to share short videos, but the focus is primarily on images. It’s the most widely used photo-sharing app, with over 1 billion users.
Tumblr is a blogging platform created by David Karp in 2007 which enables users to create blogs and share them with their followers. The platform was notable for being an early adopter of modern HTML standards, making its content more accessible to modern web browsers. This is no longer the case, however, and its posts now load slowly because they use proprietary code. It ranks as the 68th most popular site according to Alexa rankings (compared to Facebook at number two).
“Pinning” is the term used by users to describe when they add an image or link to their pin board. A pin board is a collection of pins (images, gifs, articles) created by other users that can be viewed on the site.
Linkedin is primarily used as a business-oriented social platform for professionals to create profiles and use for job promotion, recruitment and professional networking. It currently has over 500 million users, making it the largest professional social network on the Internet.
Snapchat was launched in 2011 originally as a way for people to send ‘self-destructing’ photo messages to each other. It wasn’t until 2014 when they started allowing advertisers to buy ad space on their app that the platform started becoming extremely popular with brands and celebrities, gaining notoriety for its ‘disappearing’ features. Because the photos are only available for a short time, brands can use the app to send ‘behind the scenes’ photos of their products, events or general daily life.
Facebook is the largest social-media platform in the world, with over 2 billion users. The company was created in 2004 by Mark Zuckerberg, who started it from his Harvard dorm room. It was originally intended to be a social network for students only, but eventually opened up to everyone aged 13 and over.
YouTube is the most watched video-sharing site on the Internet, with over 1.5 billion users per month. Users can upload videos of up to 15 minutes in length, but smaller clips are better suited to the site’s mobile interface. It also offers users ways to interact with each other and share their favorite videos, but unlike other social networks, it does not have an ‘app’ for users to download onto their phones or other devices.
These are the top social media platforms in 2022, with Facebook being the most widely used platform by a significant margin. While there are other social media platforms that could be considered for inclusion on this list, these are the ones most widely used across the globe.